SJY
Entertainment & Cultrue
“Empowering Global Talent, Creating Iconic Moments”
SJY = global-leading talent agency and IP licensing platform, specializing in high-profile entertainment experiences and creative brand partnerships..
01 about team
OUR AMAZING PARTNER
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founder
of SJY
James Tung
Founder and CEO of SJY, son of Tong Ange（Well-known Chinese singers of the older generation）, has long been deeply involved in the fields of international artist performance licensing, offline large-scale events, and brand integration marketing. He has signed contracts with several international digital artists and collaborated with globally renowned brands such as Nike, Adidas, Balenciaga, and Apple. He led the implementation of China's first large-scale indoor electronic music festival and outdoor concerts with tens of thousands of attendees, and is hailed as a leading figure in China's young generation of cultural and entertainment industry.
02 our projects
03 Market
2023
Begin
Overseas artists performed a total of 268 shows in the Chinese market, including 85 music festivals and 183 solo concerts. Total box office revenue (including brand sponsorship and merchandise sales) for the year was approximately CNY 4.2 billion.
2024
Boost
2025
Predict
The market has heated up rapidly, with more than 300 tour performances and box office revenues reaching 6.8 billion yuan. Among them, the average box office revenue per concert increased from 15 million yuan in 2023 to 22 million yuan (including brand sponsorship).
The tour is expected to exceed 450 shows, with box office revenue expected to exceed 10 billion yuan, and an average box office revenue of 30 million yuan per concert.
